Established in January 1997, the DTCM has
two main areas of responsibility. The first
of these includes all the functions of the
former Dubai Commerce and Tourism Promotion
Board (DCTPB), which had been in existence
since 1989 and concentrated on the international
promotion of Dubai’s commerce and tourism
interests. The DTCM’s second main area
of responsibility is as the principal authority
for the planning, supervision and development
of the tourism sector in the emirate.
Underlining
the importance attached to tourism development
at the highest level, the DTCM’s
Chairman is His Highness General Sheikh
Mohammed bin Rashid Al Maktoum, Crown
Prince of Dubai and UAE Minister of Defence.
Its Director-General is Khalid A. bin
Sulayem.
As
part of its marketing role, the DTCM plans
and implements an integrated programme
of international promotions and publicity
activities. This programme includes exhibition
participation, marketing visits, presentations
and roadshows, familiarisation and assisted
visits, advertising brochure production
and distribution, media relations and
enquiry information services.
In
addition to its head office in Dubai,
the DTCM has 14 overseas offices. They
are located in Philadelphia (covering
North America — East and Central),
Los Angeles (North America — West
Coast), London (the UK and Ireland), Paris
(France), Frankfurt (Germany), Stockholm
(Scandinavia), Milan (Italy), Moscow (the
Russian Federation, CIS and Baltic States),
Nairobi (East Africa), Johannesburg (South
Africa), Mumbai (India), Hong Kong (Far
East), Tokyo (Japan) and Sydney (Australia
and New Zealand).
In
assuming its administrative responsibilities
within Dubai, the DTCM has now taken over
the licensing of hotels, hotel apartments,
tour operators, tourist transport companies
and travel agents. Its supervisory role
also covers all touristic, archaeological
and heritage sites, tourism conferences
and exhibitions, the operation of tourist
information services and the organisation
and licensing of tour guides.
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