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Since it opened in 1986, the retail complex
has won countless awards for marketing, quality,
efficiency, advertising and business enterprise.
Brilliantly researched and designed, Abu Dhabi
Duty Free pioneered the shop-in-shop concept
with branded corners for various prestigious
international brands such as Gucci, Versace,
Christian Dior, Yves St.Laurent and many more,
their open layouts making it easy for customers
to browse and choose. There are no counters,
no queues and no aggressive sales people.
As
for the merchandise, the range is vast and
exciting with gold and electronic items being
the biggest sellers. Local antiques and souvenirs
are sold here too, sharing the space with
international branded goods, including watches,
fashions, cameras, toys, perfumes and leathergoods.
Small purchases are equally well covered-
a book to read on the plane, confectionery
to take home to the children, or necessities
like pharmaceuticals and toiletries, all displayed
in a spectacular setting.
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